creativeLIVE - Barbara Findlay Schenck - Fearless Marketing [2 Webrips (WMV)] (Net: Marketing)

Strong marketing is an essential element of all successful businesses, but many entrepreneurs lack the knowledge and confidence necessary to effectively market their brand.

Join best-selling author and marketing expert Barbara Findlay Schenck for a two-day workshop that will teach you the essential marketing principles for creating a powerful brand identity and messaging framework. Barbara will help you overcome your fears so that you can confidently connect with your ideal customers.

Throughout this course, you’ll develop strategies for determining who your marketing should target and what you need to do to reach the right customer base. Barbara will cover how to turn a potential client into a loyal customer who refers others to your brand. You’ll also learn how to establish a footprint in the marketplace to build repeat business and multiply sales.

By the end of this course, you’ll have a marketing blueprint that will help you fearlessly connect with your customers and build a powerful brand.

BIO:
Barbara is a marketing strategist and small business advocate who helps business leaders start, brand, market and, when they’re ready, sell their companies. She’s worked with hundreds of businesses and shares her advice in a shelf-full of For Dummies books, including Small Business Marketing Kit for Dummies, Branding for Dummies, Business Plans Kit for Dummies, and Selling Your Business for Dummies. She’s also the author of the BizBuySell Guide to Selling Your Small Business, a columnist for MSN and other nationally read news sites, a contributor to business features, and a presenter at conferences and courses.

She launched her career in Hawaii and then worked in Malaysia as a community development Peace Corps volunteer before returning to Oregon where, with her husband, Peter, she co-founded and later sold an ad agency with a roster of nationally known brands.

Session 1 August 15, 2013
   Bonus Materials - None included.
   Day 1 - Pre-Show
   9:00 am - Course Overview
   9:15 am - What is Marketing?
   9:30 am - Why Does Marketing Matter?
   9:45 am - Marketing's New Rules
   10:00 am - Customer Profile and your Competition
   10:15 am - Audience Questions
   10:45 am - Your Image & Branding
   11:15 am - Building your Brand
   11:45 am - Audience Questions
   1:00 pm - Getting Strategic
   1:30 pm - Pricing Stratigies
   2:00 pm - Audience Questions
   2:30 pm - Take Control: Marketing in 10 Steps
   3:00 pm - Get Tactical
   3:30 pm - Top 10 Best and Worst Marketing Methods 1
   Day 1 - Wrap-up

Session 2 August 16, 2013
   Day 1 - Pre-Show
   9:00 am - The Case for Online Presence
   9:45 am - Establishing Your Online Foundation
   10:15 am - Monthly, Weekly & Daily Must-Do's
   11:00 am - Weighing Advertising Options
   11:45 am - Direct Mail
   1:00 pm - Public Relations, Publicity & Events
   1:30 pm - Crisis Management, Promotions & Networking
   2:00 pm - Audience Questions
   2:30 pm - Selling & Winning Repeat Business
   3:30 pm - Excellent Service and Developing Loyalty
   3:45 pm - 20 Tips to Launch Your Fearless Marketing Future
   Day 2 - Wrap Up MsSVig