Handbook of Consumer Psychology - Curtis P. Haugtvedt, et. al., Eds. (2008) [eBook (MOBI)]
http://www.amazon.com/Handbook-Consumer-Psychology-Marketing...
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Book Description
Note #1: PDF version available here:
http://thevault.bz/details.php?id=65015
Note #2: This is a large compendium that outlines the actual "state of the art" thinking on this subject from the academic community. The book's intended audience is academics, researchers, and graduate students, and it focuses on information drawn from original social science research, so it may well be difficult reading for most.
Publication Date: February 8, 2008
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.
The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Review
"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University
"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California
Note: Calibre is a great program for reading ebooks on your computer, as well as for converting between MOBI, EPUB, and AZW3 or from any of these formats to PDF
Get Your Free Copy of Calibre, here: http://calibre-ebook.com/
MsSVig
http://www.amazon.com/Handbook-Consumer-Psychology-Marketing...
Book Desc
Note #1: PDF version available here:
http://thevault.bz/details.php?id=65015
Note #2: This is a large compendium that outlines the actual "state of the art" thinking on this subject from the academic community. The book's intended audience is academics, researchers, and graduate students, and it focuses on information drawn from original social science research, so it may well be difficult reading for most.
Publication Date: February 8, 2008
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.
The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Review
"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University
"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California
Quote:
| This upload is a continuation of "The 'Unofficial' Big Book-Sharing Project" I will be sharing a number of high-quality business related books in the near future from my personal collection-- many that I was surprised that we did not have deposited here in The Vault already. This project is my personal way of giving a bit back to the Vault community which has helped me so much.  Click the link below for a full list of current project results: http://thevault.bz/browse.php?incldead=0&search=%22Big+B... These uploads will not be exclusives, but know that a good many of these books are now nearly impossible to find elsewhere for various reasons (such as recent shutdowns of a number of trackers and cyberlockers across the web). Lesson: Always snatch good stuff while you can, as it may be gone tomorrow!  I hope you enjoy these books, learn tons from them, and translate that new knowledge into profits! Please comment if you've read the book and have anything positive or negative to say. Oh, and "thanks" are always appreciated. |
Note: Calibre is a great program for reading ebooks on your computer, as well as for converting between MOBI, EPUB, and AZW3 or from any of these formats to PDF
Get Your Free Copy of Calibre, here: http://calibre-ebook.com/
MsSVig