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Fizzle- Defining Your Audience [12 FLV+ 2 PDF] (Net: Marketing)

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What is fizzle?
t’s too common for businesses to fizzle out. Our mission is to help the online entrepreneur grow their business, revenue and fulfillment until they’re buzzing, crackling and {cough} fizzling with creativity, impact, potential and purpose.

My description: It's the best membership site there is. The difference between this and most of the get-rich-quick scheme-overhyped stuff you'll find here is that they are focused on creating a real busines that contributes to society, and because I'm not an unethical sociopath this appeals to me.
Additionally those courses are not made by dudes  who only earned their money online by teaching other people how to earn money online, they are thought by people who are the best in the business.
Most notably Corbert Barr and Leo  Babauta, who's the founder of one of the most popular blogs on the planet zenhabits.net

I'm currently at their 1$ trial. I plan to rip and upload as much of their stuff as I can to give you dudes a taste of it. If you like what you see contribute to the group buy for a continuation:
http://thevault.bz/forums.php?action=viewtopic&topicid=52886

Here are my notes:
1 You need to define your audience in order to win in the internet game
2 The biggest mistake you can make in a business is to think you server everyone. This was feasible over 9999 years ago but nowadays it's impossible to do. You need to find a very specific group of people you serve.
For example on sites the instructor serves stay at home dads in their 20s
3 You need to have an attitude of SERVICE. You're not just using people to get their money, you're contributing to people's live and solving their problems. This is the way in which you'll grow as a brand. Think of yourself as Yoda and your customer as an apprentice.
4 A great technique to use is to ask in the welcome email :
What's the ONE thing you're struggling with right now as  <your target demographic>
For example:
What's the ONE thing you're struggling with right now as a single dad?
5 Generally it's better to be as specific as possible in the beginning. You can expand later.
6 You know you've done a good job at defining your audience when you're crystal clear on who you serve, and you're excited you serve them. If you're starting a business on your own it's unlikely for you to succed if you're not excited about serving the people you serve.

QO0n+g

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