creativeLIVE - Sal Cincotta - Mastering Business Fundamentals [3 Webrips (WMV)] (Entertainment Business)

In their previous course, award-winning husband-and-wife photographer duo Sal and Taylor Cincotta revealed their blueprint for running a successful portrait and wedding studio. Now, Sal and Taylor are back to teach you how to take your photography business from fledgling to booming.

During this 3-day course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

Session 1 July 25, 2013
      Day 1 Pre-Show
      9:00 am - Evolving Business through Innovation
      9:30 am - Segment 1: Establishing Goals
      10:00 am - Establishing Goals: Advice for Beginners
      10:30 am - Establishing Goals: Advice for Intermediates
      11:00 am - Establishing Goals: Advice for Established Businesses
      11:30 am - Segment 2: Specialist vs. Generalist
      1:00 pm - Segment 3: Pricing & Packaging
      1:45 pm - Shooting to Sell: Big Prints, Albums & Products
      2:30 pm - Pricing: The Digital Negative Controversy
      3:00 pm - The Evolution of SCP's Pricing
      3:30 pm - Student Q&A
      Day 1 Wrap-Up
     
Session 2 July 26, 2013
      Day 2 Pre-Show
      9:00 am - Overview of Today's Segments
      9:15 am - Defining Your style: Consistency is Key
      9:30 am - Defining Your style: Advice for Newbies
      10:15 am - Defining Your style: Advice for Intermediate Studios
      10:45 am - Defining Your style: Advice for Established Studios
      11:15 am - Next Level: Medium Format
      11:30 am - Segment 2: Branding
      11:45 am - Next Level Products
      1:00 pm - Marketing: The Other Half of Your style
      1:15 pm - Marketing for the Newbie Studio
      1:30 pm - Marketing for the Intermediate Studio
      2:00 pm - Marketing for the Established Studio
      2:30 pm - Networking: Who, What, When, Where and Why
      3:15 pm - Customer Service
      Day 2 Wrap-Up

Session 3 July 27, 2013
      Husband / Wife Teams
      11:15 am - Next Level: Medium Format
      11:30 am - Segment 2: Branding
      11:45 am - Next Level Products
      1:00 pm - Marketing: The Other Half of Your style MsSVig