Lynda.com - Blogging for Your Business
URL:http://www.lynda.com/Blogger-tutorials/Blogging-Your-Busines...
Duration: 1h 27m
Coach: Morten Rand-Hendriksen
Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions.
Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.
Topics include:
* Why blog for business?
* Defining goals for your blog
* Deciding where to host a blog
* Picking a platform
* Creating a content strategy
* Designing the blog
* Scheduling posts
* Promoting posts on Facebook, Twitter, and other social networks
Table of Contents:
Introduction 3m 8s
Welcome 1m 43s
Using the exercise files 1m 25s
1. Blogging for Business: Core Concepts 8m 25s
What is a blog? 2m 53s
Why blog for business? 2m 48s
Business blogging in five stages 2m 44s
2. Goals 10m 37s
Finding a purpose 2m 58s
Defining goals 2m 54s
Creating a one-year plan 4m 45s
3. Strategy 8m 49s
Where does the blog live? 2m 50s
Who "owns" the blog? 3m 0s
Creating editorial guidelines 2m 59s
4. Technology 17m 43s
Understanding the web 3m 7s
Picking a platform 3m 4s
Social media decisions 2m 19s
Getting wired in 2m 40s
SEO and sharing 6m 33s
5. Content Creation 22m 25s
Creating a content strategy 3m 28s
Content formats and types 4m 46s
Recruiting contributors 2m 44s
Creating content 4m 8s
Using images 3m 39s
Using video 3m 40s
6. Implementation 15m 6s
Designing the blog 4m 26s
Preparing to publish the blog 4m 3s
Creating a blogging schedule 2m 55s
Social interaction 3m 42s
Conclusion 1m 16s
Going live and beyond 1m 16s MsSVig