Book Desc
Release date: December 27, 2011
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. 32021i
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/...
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Table of Contents
Title Page
Copyright Page
Dedication
Preface
Introduction
PART 1 - A WORLD THAT DOESN’T START WITH WHY
Chapter 1 - ASSUME YOU KNOW
Chapter 2 - CARROTS AND STICKS
PART 2 - AN ALTERNATIVE PERSPECTIVE
Chapter 3 - THE GOLDEN CIRCLE.
Chapter 4 - THIS IS NOT OPINION, THIS IS BIOLOGY
Chapter 5 - CLARITY, DISCIPLINE AND CONSISTENCY
PART 3 - LEADERS NEED A FOLLOWING
Chapter 6 - THE EMERGENCE OF TRUST
Chapter 7 - HOW A TIPPING POINT TIPS
PART 4 - HOW TO RALLY THOSE WHO BELIEVE
Chapter 8 - START WITH WHY, BUT KNOW HOW
Chapter 9 - KNOW WHY. KNOW HOW. THEN WHAT?
Chapter 10 - COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING
PART 5 - THE BIGGEST CHALLENGE IS SUCCESS
Chapter 11 - WHEN WHY GOES FUZZY
Chapter 12 - SPLIT HAPPENS
PART 6 - DISCOVER WHY
Chapter 13 - THE ORIGINS OF A WHY
Chapter 14 - THE NEW COMPETITION
AFTERWORD
Acknowledgements
NOTES
INDEX
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About the Author
Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.
PDF, Audiobook and summary here: http://thevault.bz/browse.php?incldead=0&search=start+wi... MsSVig